Grey Goose vodka was invented to fill a market miche: the niche of vodka that cost far more than distilled grain alcohol should ever reasonably cost. The genius of its originator was to realise that in certain markets, the pricetag is the product. > Why don’t I price my vodka extravagantly higher than Absolut, at wildly more profitable margins … and steal Absolut’s market share that way? This was the great insight of Sidney Frank (and not only him: The makers of Ketel One vodka had the same basic idea). Frank could see that there was a product missing from the shelves. Here were all these vodkas, in the $15-to-$17 range, vying to be the premium brand (with Absolut mostly winning). Frank just sidestepped the fray altogether and charged an unheard-of $30 a bottle. The markup amount was pure profit. “He was the first person to see,” says an executive at rival Bacardi, “that there was a superpremium category above Absolut, if you had a good product story.” https://nymag.com/nymetro/news/bizfinance/biz/features/10816/
You'd have to be a total tool to ever drink vodka in the first place.
There are also Veblen prostitutes. Google it. Kind of like “the emperor has no clothes” (get it????)